Companies can work with the CF Foundation to design a variety of cause-related marketing programs, such as consumer sales-driven purchase with purchase programs, percent-of-sale campaigns, and other production service promotions.
Cause Marketing Success Story — BJ's Restaurants
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BJ's Restaurants' famous
Pizookie dessert helps to raise up
to $250,000 for the CF Foundation
each year.
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Year after year, BJ's Restaurants continue to find new ways to increase its support of the Foundation.
Through its "Cookies for Kids" program, a portion of the sale of every signature "Pizookie" dessert is donated to the CF Foundation. When BJ's introduced the dessert in 1998, they held a contest to name it. The winning entry was Pizookie — named for it's resemblance to a cookie pizza.
The Pizookie became an instant hit with guests, and years later, BJ's has seen a sustained growth in dessert sales. The Pizookie now raises up to $250,000 for the Foundation every year.
Find out more about the other ways BJ's Restaurants are partnering with the CF Foundation.
Learn More
The Cystic Fibrosis Foundation meets all 20 standards of the Better Business Bureau (BBB) Wise Giving Alliance Standards for Charity Accountability.
If your company would like to start a cause-related marketing program, and can meet the BBB's guidelines for cause-related marketing programs (as outlined in Standard #19), please contact Director of Corporate Develoment, Rick Willis, at (800) FIGHT CF.
Updated 02/11/10
