Start a Cause-related Marketing Program

Companies can work with the CF Foundation to design a variety of cause-related marketing programs, such as consumer sales-driven purchase with purchase programs, percent-of-sale campaigns, and other production service promotions.

Cause Marketing Success Story — BJ's Restaurants

BJ's Restaurants' famous Pizookie dessert helps to raise up $250,000 for the CF Foundation each year.

Year after year, BJ's Restaurants continue to find new ways to increase its support of the Foundation.

Through its "Cookies for Kids" program, a portion of the sale of every signature "Pizookie" dessert is donated to the CF Foundation. When BJ's introduced the dessert in 1998, they held a contest to name it. The winning entry was Pizookie — named for it's resemblance to a cookie pizza.

The Pizookie became an instant hit with guests, and years later, BJ's has seen a sustained growth in dessert sales. The Pizookie now raises up to $250,000 for the Foundation every year.

Find out more about the other ways BJ's Restaurants are partnering with the CF Foundation.

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The Cystic Fibrosis Foundation meets all 20 standards of the Better Business Bureau (BBB) Wise Giving Alliance Standards for Charity Accountability.

If your company would like to start a cause-related marketing program, and can meet the BBB's guidelines for cause-related marketing programs (as outlined in Standard #19), please contact Director of Corporate Develoment, Rick Willis, at (800) FIGHT CF.

Updated 06/01/09