A cause-related marketing program easily helps your business increase revenues and goodwill among your customers and employees.
We will help you create a program around existing or new products/services, such as agreeing to donate a percentage of sales to the Cystic Fibrosis Foundation. These programs can be regional or national. Typically, the only expense is developing collateral materials to support your promotion!
A Little Cookie Goes a Long Way
BJ’s Restaurants introduced the Pizookie dessert in its restaurant chain in 1999 to raise awareness and money for cystic fibrosis. For each Pizookie sold, BJ’s donates 25 cents to the Cystic Fibrosis Foundation. The 25 cents is factored into the cost of the dessert—so there is no additional cost to the business.
Prior to introducing the Pizookie, desserts accounted for .0001% of BJ’s total sales. Today, all because of the Pizookie promotion, desserts represent 4.5% of sales. And BJ’s raises more than $300,000 a year for cystic fibrosis research!
Tuned In to a Good Cause
In 1991, the CEO of Falcon Cable TV was so inspired by a Cystic Fibrosis Foundation event that he launched an annual, month-long program to raise funds for our efforts.
For a $10 minimum installation fee—100% of which was donated to the Foundation—new and current Falcon customers could receive the second month of any cable service they added in April for free. In the first year of this program, Falcon more than doubled the number of cable units installed in one month. By 1999, the company raised more than $2.5 million for cystic fibrosis research.
Get on Board
To find out more about how your business can take advantage of a proven or customized cause-related marketing, contact Tracy Tucker at ttucker@cff.org or (800) FIGHT CF.
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